Paper Title: Beyond Good Deeds: Linking Hopebeat's CSR to Brand Loyalty via Corporate Image
Authors: Siti Hajar Mohamad, Nurhidayah Shamsudin, Mohd Rosli Ismail, Parimela Devi Ramayah, Tun Mustafa Hamizuddin Zainal Abidin
https://doi.org/10.56581/IJLEMR.10.11.26-39
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